Immersive tourism
Many travelers express their frustration with traditional tourism because of the scheduled, limited and regulated experience. Travel agencies explore top attractions with a packed schedule, but they often miss out on the local experiences that shape the city. Hence, there’s a growing demand for more immersive and engaging experiences
Quick empathy map
We set the values for our new design grounding in customer's thoughts, feelings and actions to understand both what we want and what we don't want
Solution intent
Based on the empathy map the goal of our product, we set some guiding principles for the project
Meaningful & personal
Engaging
Culture & hubspots
The localist can offer personalized recommendations, insider tips, and unique experiences that may not be readily available to tourists. This provides travelers with a more authentic and immersive experience of the local culture
Competitor Analysis
Using insights we gathered from research, we tried to compare our app with travel agencies to see if we were able to address the problem with our key features
City Travel Guides
Itinerary and Planning
Recommendations + Reviews
Reflection
Creating a functional concept prototype in 24 hours and competing in a hackathon as designers was a novel bold move I suggested to my friends. But it turned out to be such a valuable experience
We used collaborative ideation techniques like Crazy 8s to generate ideas, but chose to skip lo-fi wireframes to save time, which was a unique experience for us.
Despite the time crunch, we excelled at delegating tasks, supporting each other, and making the most of our diverse strengths.
One issue we faced was ensuring our solution was comprehensive and free of loopholes; this required nearly 6-7 hours of intense brainstorming and refinement.
Due to the strict 24-hour time constraint, we adapted our approach by focusing on rapid research through articles about travel agencies, rather than conducting interviews or surveys.